Website Re-design

Sammons Trucking

Client

DSV

Sector

Logistics

My Role

User Experience, User Interface, & Front-End Dev

Team

Andrew Bryant: Back-End Dev & Front-End Dev

Tools

Sketch, Visual Studio, Atomic, Form Builder, Avocode

Summary

I spearheaded the redesign and integration of the Sammons Trucking website into DSV's global brand and family of products

Problem Statement

As part of an acquisition, the Sammons Trucking website needed to be updated to DSV branding. It also needed to to have certain processes and services integrated into DSV's current global transportation and logistics platform.

Project Goals

Update site to DSV branding
Adapt site to account for three unique states: unauthenticated, authenticated customer, and authenticated driver
Adjust information architecture for improved usability

Defining MVP

Due to resourcing and a quick turn-around time we made the decision to build out the solution as a stand-alone site rather than integrating into the global software suite. This allowed DSV to continue offering the services provided by the Sammons Trucking branch, while also providing the ability to add the functionality into their internal software when resources were made available.

Design Approach

Research Methods

User Surveys

Market Research Analysis

User Personas

Customer Journey Mapping

Information Architecture

Prototype Testing

Prototyping

Using Atomic, we set up a clickable prototype and ran moderated usability tests to provide feedback on the information architecture and to gain other usability insights.

Key Takeaways

Sometimes limited resourcing and impending deadlines can make it difficult to help guide a client towards evidence based solutions and features. In these situations I have found one solution is to introduce what I like to call "micro usability studies." These function the same as other usability studies but are smaller, unmoderated tests that can provide quick feedback. As with other usability tests, they help bring to light crucial unknowns and encourage critical design modifications.